Bienestar International is a social enterprise startup. We are developing a union-made casual apparel brand - No Sweat. Our clothing will be produced by independent trade union members in the US, Canada, EU and the developing world. We believe that the most viable response to globalization is to globalize the labor movement. Bienestar will market direct to the consumer, relying primarily on catalog sales for distribution. Our savings in advertising will offset our higher labor costs, enabling us to provide a competitive product. No Sweat will define the market for goods that empower labor while providing real material support for independent trade unions - the only historically proven solution to sweatshops.
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